F.O.C.U.S. Branding™ — The Key To Marketing Success

When Brian Hemsworth began his career working at  big ad agencies on big national accounts, he was fortunate to work with some of the greatest minds in advertising. He was lucky to have access to some of the most powerful marketing and branding tools created.

Today, as an executive marketing coach and corporate brand consultant with more than 25 years experience, he continually finds that small- to mid-sized clients typically don't have the kind of tools used by the Fortune 500 brands. The irony is that he believes that small- to mid-sized firms need these tools even more than the biggest brands, in part because they don't have the same advertising and marketing budgets as the Nike's and Coca Cola's of the world.

That's why he created F.O.C.U.S. Branding™. It's a 5-step, research-based branding process to quickly identify a brand's differentiators, values, and deliverables, which in turn become the unique benefits of the brand itself. F.O.C.U.S. Branding™ has been called, "the best thing to happen to small business marketing."

The core of F.O.C.U.S. Branding™ is matching the most unique and value elements of your brand with the wants and needs of your customers. These, when developed in sync with your company's goals, become a powerful roadmap for strategic marketing. It's a simple concept, but very difficult without the process developed in F.O.C.U.S. Branding™.
F.O.C.U.S. Branding
F.O.C.U.S. Branding™, A Five-Step, Research-Based Branding Process Developed by Brian Hemsworth.

Finding Your Strategic Sweetspot™

If your product or service does not match up with your customer's wants and needs, you've got a brand problem. That's where F.O.C.U.S. Branding works so well. When your product or service does match up with customer wants and needs, you then need to view the competition.

By analyzing your positioning, your competitors positioning, and your where your offerings are superior to your competitions, it's what we like to call the Strategic Sweetspot™. This is the latest "add on" to F.O.C.U.S. Branding™, and provides clients with a way of creating the fabled "blue ocean strategy."
The Strategic Sweetspot™ Gives Clients a Leg-Up on Their Competition.

Tags:  marketing, branding, strategic sweetspot, focus, F.O.C.U.S. Branding, blue ocean, marketing research, advertising, ad agencies